Every second of load time costs you rankings, conversions and revenue. We take bloated sites and turn them into sub-second experiences — measured, documented and sustained.
Google now uses Core Web Vitals — LCP (Largest Contentful Paint), INP (Interaction to Next Paint) and CLS (Cumulative Layout Shift) — as direct ranking factors. Sites in the green outrank sites in the red, all else equal.
Performance isn't just SEO. Every 100ms improvement in page load lifts conversion rate by 1–2% in e-commerce. On a site doing $500k/year, that's $10k+ in annual revenue from one change.
We don't guess. We run a baseline audit with real-user metrics, prioritise fixes by impact, and ship them one by one — tracking each change against the metric it was supposed to move.
A full-spectrum performance engagement covering every layer from DNS to the final paint.
Baseline: real-user Core Web Vitals data, synthetic Lighthouse/WebPageTest scores, and commercial impact modelling.
Fixes ranked by impact per hour — biggest wins first. Full report shared with you before any work starts.
Fixes deployed incrementally with before/after measurements on each one. No hand-waving 'performance improvements'.
Performance budgets in CI so future changes can't regress what we've won. Optional ongoing monitoring on retainer.
Depends on the starting point, but 50–80% reductions in LCP are typical on first-time engagements. We model expected gains before committing — if the ceiling is low, we'll tell you up front.
Yes — WordPress sites with sensible hosting and caching can absolutely hit green Core Web Vitals. The difference is usually in plugin bloat, unoptimised media, and default theme behaviour — all fixable.
Third-party scripts are often the single biggest performance drain. We migrate critical tracking (e.g. GA4, Meta Pixel) to server-side GTM where possible, defer non-critical scripts, and quantify the exact cost of each one so you can make informed decisions.
No. Performance work happens at the implementation layer — same design, same features, just faster. Occasionally we'll suggest tweaks (e.g., lazy-loading heavy below-fold elements) but only with your sign-off.